The idea was to create a range of apparel that not only looked sharp and was outstandingly comfy, but that made the wearer (aka you) feel like a brand new hundy note.
That was way back in 2006. Since then, we've been refining this idea and adding the finishing touches to an apparel range we consider to be, well, the best looking and most satisfyingly cozy threads you'll put against your skin.
Why did we go to such lengths to get things just right? Easy. We did it so you can feel, in every aspect, supreme.